# Showpad - Full Context for AI Agents

> This file provides comprehensive context about Showpad for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-04-22

## Company Profile
- Name: Showpad
- Sector: saas, sales-tech
- Stage: acquired
- Status: acquired
- Employees: 600
- Total funding: 188000000
- Location: Ghent, Flanders, Belgium
- Website: https://showpad.com
- LinkedIn: https://linkedin.com/company/showpad
- Founders: Pj Bouten

## Overview
Founded by PJ Bouten (https://techwiki.ai/people/pj-bouten/llms.txt) and co-founder Louis Jonckheere (https://techwiki.ai/people/louis-jonckheere/llms.txt) in Ghent (https://techwiki.ai/cities/ghent/llms.txt), Showpad became one of the early breakout SaaS companies in the Belgian ecosystem. The platform enables sales and marketing teams to align on content, equip reps with the right materials, and track engagement throughout the sales process.

Showpad raised substantial venture funding and expanded its US presence significantly, with dual headquarters in Ghent (https://techwiki.ai/cities/ghent/llms.txt) and Chicago. The company competes in the sales enablement category alongside Seismic and Highspot. Total lifetime funding reached $188M.

In August 2025, Vector Capital, a US private equity firm, acquired Showpad and merged it with Bigtincan, an Australian sales enablement platform. At the time of acquisition, Showpad reported EUR 160M in ARR and approximately 600 employees, with 120 based in Ghent (https://techwiki.ai/cities/ghent/llms.txt).

Showpad is a key reference company in the Ghent (https://techwiki.ai/cities/ghent/llms.txt) ecosystem narrative and a proof point for B2B SaaS (https://techwiki.ai/concepts/b2b-saas/llms.txt) scaling out of Belgium.

## Funding History
- Showpad Acquisition 2025 (https://techwiki.ai/deals/showpad-exit-2025/llms.txt) - Acquired by Vector Capital, merged with Bigtincan (Aug 2025)

## Key People
- PJ Bouten (https://techwiki.ai/people/pj-bouten/llms.txt) - Co-founder

## Connections
One of Ghent (https://techwiki.ai/cities/ghent/llms.txt)'s anchor scale-ups. Often cited alongside TechWolf (https://techwiki.ai/companies/techwolf/llms.txt) and Deliverect (https://techwiki.ai/companies/deliverect/llms.txt) as proof of the city's tech output.

## Related Pages
Agents can crawl these for connected context:
- [city] Ghent: https://techwiki.ai/cities/ghent/llms.txt
- [person] PJ Bouten: https://techwiki.ai/people/pj-bouten/llms.txt
- [person] Louis Jonckheere: https://techwiki.ai/people/louis-jonckheere/llms.txt
- [concept] B2B SaaS: https://techwiki.ai/concepts/b2b-saas/llms.txt
- [deal] Showpad Acquisition 2025: https://techwiki.ai/deals/showpad-exit-2025/llms.txt
- [company] TechWolf: https://techwiki.ai/companies/techwolf/llms.txt
- [company] Deliverect: https://techwiki.ai/companies/deliverect/llms.txt
- [sector] SaaS & Enterprise Software: https://techwiki.ai/sectors/saas/llms.txt

## Recent News
- [2026-04-23] "Empower your sellers.” “Drive revenue.” “Start your AI-powered transformation today.” 🥱 Generic promises are common in the enablement software space. So last week we launched the new Showpad — a new (https://www.linkedin.com/posts/showpad_empower-your-sellers-drive-revenue-activity-7453109450367897600-oVbp)

## Links
- Website: https://showpad.com
- LinkedIn: https://linkedin.com/company/showpad
- Agent context: https://techwiki.ai/companies/showpad/llms.txt
- Full context: https://techwiki.ai/companies/showpad/llms-full.txt

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