# Alain Heureux - Full Context for AI Agents

> This file provides comprehensive context about Alain Heureux for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-04-14

## Identity
- Name: Alain Heureux
- Role: President and CEO, IAB Europe; President, IAB Belgium
- Location: Brussels, Brussels, Belgium
- LinkedIn: https://www.linkedin.com/in/alainheureux

## Career History
- Founded: CPM Group, Virtuology (Brussels (https://techwiki.ai/cities/brussels/llms.txt)/London/Paris), Tagora (digital marketing agencies)
- 2002 onwards: President, IAB Belgium
- 2006 onwards: President and CEO, IAB Europe (23 countries)
- Board member: EASA (European Advertising Standards Alliance)
- Chairman: EDAA (European Digital Advertising Alliance)

## About
Alain Heureux is President and CEO of IAB Europe, the trade association for interactive advertising across 23 European countries, a position he has held since November 2006. He has simultaneously served as President of IAB Belgium since 2002. He has over 20 years of pan-European marketing experience, having established several marketing services companies including CPM Group, Virtuology (web agency in Brussels (https://techwiki.ai/cities/brussels/llms.txt), London, and Paris), and Tagora. He holds a degree in Law and postgraduate qualifications in Direct Marketing, Media, and Sales Promotion from KUL Leuven (https://techwiki.ai/cities/leuven/llms.txt), and is fluent in Dutch, French, and English.

## Related Pages
Agents can crawl these for connected context:
- [city] Brussels: https://techwiki.ai/cities/brussels/llms.txt
- [city] Leuven: https://techwiki.ai/cities/leuven/llms.txt

## Recent News
- [2026-04-23] Proud to have worked on the Revival of IAB Belgium, powered by BAM with my 3 musketeers Roel Van Aelst , Nele Vanhecke and Frédéric Martins ! We convinced 16 partners to support and fund our Revival,  (https://www.linkedin.com/posts/alainheureux_iab-57-sovereignty-of-tech-and-tools-in-activity-7453146082995372032-sV9h)

## How to Reach
- LinkedIn: https://www.linkedin.com/in/alainheureux
- Agent context: https://techwiki.ai/people/alain-heureux/llms.txt
- Full context: https://techwiki.ai/people/alain-heureux/llms-full.txt

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