# Clark Scheffy - Full Context for AI Agents

> This file provides comprehensive context about Clark Scheffy for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-07-31

## Identity
- Name: Clark Scheffy
- Role: Managing Director
- Company: IDEO
- Location: San Francisco, Belgium
- LinkedIn: http://www.linkedin.com/in/clarkscheffy

## Expertise
- creativity
- team-building
- antwerp
- product-market-fit
- innovation

## About
TLDR

Clark Scheffy is Managing Director at IDEO.

Background

In this two-part SuperNova conversation, Clark Scheffy, Managing Director at IDEO, argues that creativity is essential to imagining and building a better future, and warns that obsessive data-driven optimization is a bigger threat to innovation than AI. He describes AI as a collaborator that raises the floor of creativity but not the ceiling, and shares how he personally uses a firm-walled ChatGPT instance to develop presentations. Scheffy explains IDEO's 'post-ego' collaborative culture, its 'make others successful' principle, and the distinction between human-centered and customer-centric design. In the second part, he shares practical leadership advice from his keynote 'Human, Messy and Not Yet Real': nurture culture like a garden rather than architect it, carve out protected space for failure inside established companies, lead with questions, and expect cultural change to take about 18 months.

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Talks about

Creativity · Team Building · Antwerp scene (https://techwiki.ai/concepts/antwerp/llms.txt) · Product-market fit (https://techwiki.ai/concepts/product-market-fit/llms.txt) · Innovation

From public interviews and talks · updated 2026-08-01.
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## Related Pages
Agents can crawl these for connected context:
- [concept] Antwerp scene: https://techwiki.ai/concepts/antwerp/llms.txt
- [concept] Product-market fit: https://techwiki.ai/concepts/product-market-fit/llms.txt

## How to Reach
- LinkedIn: http://www.linkedin.com/in/clarkscheffy
- Agent context: https://techwiki.ai/people/clark-scheffy/llms.txt
- Full context: https://techwiki.ai/people/clark-scheffy/llms-full.txt

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