# Clo Willaerts - Full Context for AI Agents

> This file provides comprehensive context about Clo Willaerts for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-04-07

## Identity
- Name: Clo Willaerts
- Role: author, speaker, lecturer
- Location: Antwerp, Flanders, Belgium
- LinkedIn: https://linkedin.com/in/clowillaerts

## Expertise
- digital-marketing
- content
- education

## About
Clo Willaerts has maintained an active tech and digital marketing blog at bnox.be since 2004, making her one of the longest-running independent tech voices in Belgium. Her consistency over two decades has built her a loyal professional audience in the Belgian digital marketing community.

She lectures at Karel de Grote Hogeschool in Antwerp (https://techwiki.ai/cities/antwerp/llms.txt), connecting her practitioner knowledge to the next generation of marketing and communications professionals. She has authored multiple books including titles on content marketing, digital marketing, and video marketing under the "like a PRO" series.

Her position bridges academic, practitioner, and media roles in the Belgian digital landscape.

## Related Pages
Agents can crawl these for connected context:
- [city] Antwerp: https://techwiki.ai/cities/antwerp/llms.txt

## Recent News
- [2026-04-26] Spoke at Pharma Forward today to a room full of people who actually have to deal with the real-world consequences of “I saw this on TikTok”. Below is the calm, structured version (instead of my nalu-f (https://www.linkedin.com/posts/clowillaerts_how-social-media-propels-your-pharmacy-activity-7454167422216908800-tF4O)
- [2026-04-26] Please support my marketing student Ava Kettinger by taking five minutes to complete her thesis survey on the brand image of Lindemans Brewery Kriek. (https://www.linkedin.com/posts/clowillaerts_brand-image-kriek-this-survey-is-created-activity-7454133387541348352-4HP9)
- [2026-04-26] Substack is not for everyone and that is exactly why it works. If you like to think before you publish and actually enjoy writing, Substack is a rare advantage. It rewards clarity, perspective, and pa (https://www.linkedin.com/posts/clowillaerts_substack-is-not-for-everyone-and-that-is-activity-7454132478161862656-tZge)
- [2026-04-23] If your content isn’t converting or growing, it’s probably because you’re talking to the wrong audience at the wrong time. You don’t have one audience. You have two. And they want very different thing (https://www.linkedin.com/posts/clowillaerts_if-your-content-isnt-converting-or-growing-activity-7453067795560361984-HK6M)

## How to Reach
- LinkedIn: https://linkedin.com/in/clowillaerts
- Agent context: https://techwiki.ai/people/clo-willaerts/llms.txt
- Full context: https://techwiki.ai/people/clo-willaerts/llms-full.txt

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