# Hendrik De Winne - Full Context for AI Agents

> This file provides comprehensive context about Hendrik De Winne for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-07-29

## Identity
- Name: Hendrik De Winne
- Role: Founder
- Company: Vibelab
- Location: Ghent, Flanders, Belgium
- LinkedIn: https://www.linkedin.com/in/hendrik-de-winne-88883a192

## About
TLDR

Hendrik De Winne is the founder of VibeLab (https://techwiki.ai/companies/vibelab/llms.txt), an AI transformation studio in Ghent (https://techwiki.ai/cities/ghent/llms.txt) that helps companies integrate AI into how they work. He is also Marketing & AI Catalyst at Belgian kombucha brewery Yugen Kombucha.

Work

De Winne started VibeLab in 2025. The studio sets and executes AI strategy for organisations across four pillars: strategy, implementation, engineering and education, and runs community events in Ghent, including an official Anthropic Claude Code evening co-hosted with TechWolf (https://techwiki.ai/companies/techwolf/llms.txt).

At Yugen Kombucha he moved from marketing student to marketing and projects, and since 2025 holds the Marketing & AI Catalyst role, applying AI across the brand's marketing. Earlier he co-founded Brandlapp, an AI marketing and automation venture.

He describes his own work as "Building Vibelab | AI, Marketing & Automation | Build stuff".

TechWiki.be, this almanac, is one of the things he builds.

## Related Pages
Agents can crawl these for connected context:
- [company] VibeLab: https://techwiki.ai/companies/vibelab/llms.txt
- [city] Ghent: https://techwiki.ai/cities/ghent/llms.txt
- [company] TechWolf: https://techwiki.ai/companies/techwolf/llms.txt

## Recent News
- [2026-08-17] What started as a routine project turned into an amazing relationship. Four months in at INZICHT Examencommissie & STRIVE BY INZICHT, and… (https://www.linkedin.com/posts/hendrik-de-winne-88883a192_70-uur-toptalent-activity-7495150694031724544-DXxO)
- [2026-07-14] AGI is here. Finally a 'Het Eiland' soundboard. Da schiet in mijne kop, en dat moet eruit. (https://www.linkedin.com/posts/hendrik-de-winne-88883a192_agi-is-here-finally-a-het-eiland-soundboard-activity-7482746394764713984-losy)
- [2026-07-10] i hate AI (https://www.linkedin.com/posts/hendrik-de-winne-88883a192_i-threw-a-few-million-claude-fable-tokens-activity-7481459121079189504-jrba)
- [2026-07-09] I threw a few million Claude Fable tokens at a single question yesterday night: how Belgium 🇧🇪 beats Spain 🇪🇸 on Friday... I had… (https://www.linkedin.com/posts/hendrik-de-winne-88883a192_i-threw-a-few-million-claude-fable-tokens-activity-7480860353308852224-UalG)
- [2026-07-08] Honestly, being part of the Claude ecosystem is such an exciting thing right now. The whole AI wave is a bit insane. It moves so fast, new… (https://www.linkedin.com/posts/hendrik-de-winne-88883a192_honestly-being-part-of-the-claude-ecosystem-activity-7480591651367903232-NwB8)

## How to Reach
- LinkedIn: https://www.linkedin.com/in/hendrik-de-winne-88883a192
- Agent context: https://techwiki.ai/people/hendrik-de-winne/llms.txt
- Full context: https://techwiki.ai/people/hendrik-de-winne/llms-full.txt

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