# Jasper Dockx - Full Context for AI Agents

> This file provides comprehensive context about Jasper Dockx for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-07-31

## Identity
- Name: Jasper Dockx
- Role: Founder
- Company: Twaalfde Man
- Location: Antwerp, Belgium
- LinkedIn: http://www.linkedin.com/in/jasperdockx

## Expertise
- branding
- artificial-intelligence
- networking
- student-entrepreneurship

## About
TLDR

Jasper Dockx is Founder at Twaalfde Man.

Background

Ben Deconinck interviews Jasper Dockx, founder of Antwerp social-first agency Twaalfde Man, two years after his first appearance. Jasper describes how choosing a target-audience niche (young people via social media) instead of a sector niche unlocked rapid growth, landing Hubo, Burger King, Duvel Moortgat and Bednet, and how a self-funded market study of 2,000 Belgian youngsters plus a weekly no-sales newsletter turned prospects into inbound fans (9 of 10 sales meetings are inbound). He argues the classic marketing funnel is dead, that 6 in 10 young people search TikTok before Google, and that authentic UGC and platform-native content beat polished ads. He also opens up about agency economics (billability, ~20% margins, pricing on value), AI tooling, and a brutally honest account of losing two employees, cancelling his holiday and working 7 days a week through the loneliest period of his career.

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Talks about

Branding (https://techwiki.ai/concepts/branding/llms.txt) · Artificial intelligence (https://techwiki.ai/concepts/artificial-intelligence/llms.txt) · Networking (https://techwiki.ai/concepts/networking/llms.txt) · Student entrepreneurship (https://techwiki.ai/concepts/student-entrepreneurship/llms.txt)

From public interviews and talks · updated 2026-08-01.
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## Related Pages
Agents can crawl these for connected context:
- [concept] Branding: https://techwiki.ai/concepts/branding/llms.txt
- [concept] Artificial intelligence: https://techwiki.ai/concepts/artificial-intelligence/llms.txt
- [concept] Networking: https://techwiki.ai/concepts/networking/llms.txt
- [concept] Student entrepreneurship: https://techwiki.ai/concepts/student-entrepreneurship/llms.txt
- [company] Bednet: https://techwiki.ai/companies/bednet/llms.txt

## Recent News
- [2026-08-26] Wat is de lekkerste hamburger: de Big Mac of de Whopper? VTM NIEUWS deed de test en 16 uur later stond onze post online. :-)) Ondertussen… (https://www.linkedin.com/posts/jasperdockx_wat-is-de-lekkerste-hamburger-de-big-mac-activity-7498283019158593536-jf4x)
- [2026-08-25] Elke week één inzicht over youth marketing in je mailbox? Dat was de hele insteek toen we begonnen met onze wekelijkse nieuwsbrief en… (https://www.linkedin.com/posts/jasperdockx_elke-week-%C3%A9%C3%A9n-inzicht-over-youth-marketing-activity-7497905321328160769--AlP)
- [2026-08-24] Succes behalen maakt je niet gelukkig 💔 Je werkt maanden of jaren naar iets toe, dan is er eindelijk dat grote moment en in een flits is… (https://www.linkedin.com/posts/jasperdockx_succes-behalen-maakt-je-niet-gelukkig-activity-7497548704141361152-FzY-)
- [2026-08-20] 22 jaar, diploma net op zak en dan... werken? Nee, ik ging voltijds ondernemen. Geen geld, geen netwerk, geen kennis en geen ervaring.… (https://www.linkedin.com/posts/jasperdockx_22-jaar-diploma-net-op-zak-en-dan-werken-activity-7496099458401853440-dyS8)
- [2026-08-19] Dikke update vanuit YouTube-land! 🌈 YouTube telt vanaf 24 augustus een view zodra iemand op 'play' duwt, zonder minimum kijktijd. Tot nu… (https://www.linkedin.com/posts/jasperdockx_dikke-update-vanuit-youtube-land-youtube-activity-7495736422969225216-cCm-)

## How to Reach
- LinkedIn: http://www.linkedin.com/in/jasperdockx
- Agent context: https://techwiki.ai/people/jasper-dockx/llms.txt
- Full context: https://techwiki.ai/people/jasper-dockx/llms-full.txt

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