# Pieter Janssens - Full Context for AI Agents

> This file provides comprehensive context about Pieter Janssens for AI agents.
> Source: TechWiki.ai - The Belgian Tech Encyclopedia
> Last updated: 2026-07-31

## Identity
- Name: Pieter Janssens
- Role: CEO
- Company: IO
- Location: Belgium

## Expertise
- mergers-acquisitions
- buy-and-build
- private-equity
- scaling
- leadership
- entrepreneurship

## About
TLDR

Pieter Janssens is CEO at iO.

Background

Pieter Janssens recounts starting iO (formerly Intracto) in 2005 as a 20-year-old student with €400, combining studies with a web agency until 2007, then growing ~30% organically per year while doing small acquisitions. In 2018 he partnered 50-50 with private equity firm Waterland and executed 34 acquisitions between 2019 and 2022, then spent 2022-2025 on an intense transformation rolling all companies into one brand, one P&L and one organization. He explains in depth what 'AI-native' means  -  rethinking business processes, agents and workflows rather than just deploying tools like Copilot  -  and how iO built its own AI orchestration layer (Bonsai) to keep clients LLM-agnostic and data-secure. He also shares a detailed M&A due-diligence framework (client type, recurring revenue, human capital, organic growth and margin drivers), the rebrand rationale from Intracto to iO, and personal reflections on delegation, work-life boundaries and what drives him.

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Appears alongside

Angélique Van Gils (https://techwiki.ai/people/angelique-van-gils/llms.txt) · Femke Helon (https://techwiki.ai/people/femke-helon/llms.txt) · Jorn Vanysacker (https://techwiki.ai/people/jorn-van-isacker/llms.txt) · Anouk Lagae (https://techwiki.ai/people/anouk-lagae/llms.txt) · Nicolas Van Hoorde (https://techwiki.ai/people/nicolas-van-hoorde/llms.txt) · Ilse De Smedt (https://techwiki.ai/people/ilse-de-smedt/llms.txt) · Ruth Janssens (https://techwiki.ai/people/ruth-janssens/llms.txt) · Peter s'Jongers (https://techwiki.ai/people/peter-s-jongers/llms.txt) · Lorenz Bogaert (https://techwiki.ai/people/lorenz-bogaert/llms.txt) · Bart Claes (https://techwiki.ai/people/bart-claes/llms.txt)

Talks about

M&A (https://techwiki.ai/concepts/mergers-acquisitions/llms.txt) · Buy-and-build (https://techwiki.ai/concepts/buy-and-build/llms.txt) · Private equity (https://techwiki.ai/concepts/private-equity/llms.txt) · Scaling (https://techwiki.ai/concepts/scaling/llms.txt) · Leadership (https://techwiki.ai/concepts/leadership/llms.txt) · Entrepreneurship (https://techwiki.ai/concepts/entrepreneurship/llms.txt) · Founder health (https://techwiki.ai/concepts/founder-health/llms.txt) · Family business (https://techwiki.ai/concepts/family-business/llms.txt) · Company culture (https://techwiki.ai/concepts/company-culture/llms.txt) · Work-life balance (https://techwiki.ai/concepts/work-life-balance/llms.txt) · Belgian tech ecosystem (https://techwiki.ai/concepts/belgian-tech-ecosystem/llms.txt) · Succession (https://techwiki.ai/concepts/succession/llms.txt)

From public interviews and talks · updated 2026-08-01.
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## Related Pages
Agents can crawl these for connected context:
- [person] Angélique Van Gils: https://techwiki.ai/people/angelique-van-gils/llms.txt
- [person] Femke Helon: https://techwiki.ai/people/femke-helon/llms.txt
- [person] Jorn Vanysacker: https://techwiki.ai/people/jorn-van-isacker/llms.txt
- [person] Anouk Lagae: https://techwiki.ai/people/anouk-lagae/llms.txt
- [person] Nicolas Van Hoorde: https://techwiki.ai/people/nicolas-van-hoorde/llms.txt
- [person] Ilse De Smedt: https://techwiki.ai/people/ilse-de-smedt/llms.txt
- [person] Ruth Janssens: https://techwiki.ai/people/ruth-janssens/llms.txt
- [person] Peter s'Jongers: https://techwiki.ai/people/peter-s-jongers/llms.txt
- [person] Lorenz Bogaert: https://techwiki.ai/people/lorenz-bogaert/llms.txt
- [person] Bart Claes: https://techwiki.ai/people/bart-claes/llms.txt
- [concept] M&A: https://techwiki.ai/concepts/mergers-acquisitions/llms.txt
- [concept] Buy-and-build: https://techwiki.ai/concepts/buy-and-build/llms.txt
- [concept] Private equity: https://techwiki.ai/concepts/private-equity/llms.txt
- [concept] Scaling: https://techwiki.ai/concepts/scaling/llms.txt
- [concept] Leadership: https://techwiki.ai/concepts/leadership/llms.txt
- [concept] Entrepreneurship: https://techwiki.ai/concepts/entrepreneurship/llms.txt
- [concept] Founder health: https://techwiki.ai/concepts/founder-health/llms.txt
- [concept] Family business: https://techwiki.ai/concepts/family-business/llms.txt
- [concept] Company culture: https://techwiki.ai/concepts/company-culture/llms.txt
- [concept] Work-life balance: https://techwiki.ai/concepts/work-life-balance/llms.txt
- [concept] Belgian tech ecosystem: https://techwiki.ai/concepts/belgian-tech-ecosystem/llms.txt
- [concept] Succession: https://techwiki.ai/concepts/succession/llms.txt
- [company] Intracto: https://techwiki.ai/companies/intracto/llms.txt
- [company] Telenet: https://techwiki.ai/companies/telenet/llms.txt
- [company] Protime: https://techwiki.ai/companies/protime/llms.txt
- [company] Netlog: https://techwiki.ai/companies/netlog/llms.txt
- [company] Cyclowax: https://techwiki.ai/companies/cyclowax/llms.txt

## How to Reach
- Agent context: https://techwiki.ai/people/pieter-janssens/llms.txt
- Full context: https://techwiki.ai/people/pieter-janssens/llms-full.txt

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