Accurat

TLDR

Accurat is a Ghent-based location intelligence platform helping retailers and brands understand real-world consumer behavior using GDPR-compliant mobility data.

Overview

Founded in 2018 by Bart Muskala and Steven Van Canneyt, Accurat builds software that converts anonymized location signals into actionable retail and market insights. The platform covers three core use cases: MarketMonitor (brand and market share tracking over time), CampaignCompass (measuring offline campaign impact on footfall), and TrafficTracer (analyzing foot traffic potential for site selection).

The company raised EUR 1M from PMV, Angelwise, and a group of Belgian angel investors including Lorenz Bogaert and Toon Coppens. Accurat's data approach is built on GDPR compliance from the ground up, gathering and processing mobility data under Belgian and EU privacy regulations.

Accurat operates in the broader location intelligence and retail analytics market, competing with international players while focusing on European-first data practices and Benelux retail clients.

Key People

• Bart Muskala - Co-founder, CEO
• Steven Van Canneyt - Co-founder

Funding History

• Seed: EUR 1M from PMV, Angelwise, Lorenz Bogaert, Toon Coppens, Bart Putteman (COO)