CHILI publish

TLDR

CHILI publish is an Aalst-based creative automation platform that enables global brands, agencies, and retailers to produce and adapt marketing materials at scale through smart templates and API integrations.

Overview

Founded in 2010 in Aalst by Kevin Goeminne, Bram Verniest, and Joeri Paeleman, CHILI publish was built to solve a persistent problem for large organizations: the manual effort required to adapt a master design into dozens or hundreds of localized, resized, and versioned outputs. The platform lets non-designers work within brand-safe templates that enforce design rules automatically.

Customers include global consumer brands such as Coca-Cola, Mars, and Carrefour, as well as agencies and retailers managing high-volume graphic production workflows. The platform integrates via API into existing digital asset management and production systems, making it a connective layer rather than a standalone design tool.

CHILI publish raised a total of approximately EUR 21M across four funding rounds. Key milestones include a EUR 3.625M round from Volta Ventures, Pamica, and Group MC in March 2019, followed by a EUR 3M round in July 2020, and a EUR 10M round in early 2022 led by Connected Capital with participation from PMV and Volta Ventures.

Key People

• Kevin Goeminne - Co-founder and CEO
• Bram Verniest - Co-founder
• Joeri Paeleman - Co-founder

Funding History

• EUR 3.625M (March 2019): Volta Ventures, Pamica, Group MC
• EUR 3M (July 2020): existing investors
• EUR 10M Series C (March 2022): Connected Capital, PMV, Volta Ventures