Donna
TLDR
Donna is a Belgian AI startup building an intelligent sales assistant that automates follow-ups, CRM updates, and communication tasks for sales teams.
Overview
Donna develops an AI-powered assistant for sales professionals, targeting the significant time sales reps spend on administrative tasks like logging calls, writing follow-up emails, updating CRM records, and preparing meeting notes. By automating these tasks, Donna aims to free salespeople to focus on the conversations and relationships that drive deals.
The product integrates with existing CRM systems and communication tools, positioning itself as an AI layer on top of the sales stack rather than a replacement for it. Donna competes in the growing AI sales assistant category that has seen significant activity with the emergence of capable language models.
Connections
Related to the Belgian AI and sales tech cluster alongside Bizzy and TechWolf.
Notes
Part of the Belgian investor network mapped by Omar Mohout. Connected to Zembro, VendorVue, and Twintag in the same investor cluster. Nicolas Christiaen, CEO, noted: "Glad to be connecting so many dots (and to be called an accelerator)."
- Proud to have taken the stage with Jonas Deprez & Xander Berkein yesterday to share our journey on building an AI native company… 💪LinkedIn · 16 Jun 2026
- Coming up: Guy Moens from Biobest, Nicolas Christiaen and myself taking the stage in Utrecht next Tuesday, June 23 at the SAP Connect Day.👋 The Biobest team onboarded with me, and are letting me out LinkedIn · 16 Jun 2026
- Thanks for having us SAP and Acorel!LinkedIn · 12 Jun 2026
- Well this story sounds familiar... 🏜️ Monday: "Please keep the CRM up to date." Wednesday: "Forecasts are due Friday." Friday: opens the CRM, and... Nothing. Here's the thing though. Your reps aren'tLinkedIn · 10 Jun 2026
- Join us tomorrow live and learn how you and your teams turn windshield time into more revenue. Excited to host with Sanjjeev K Singh, Melvin Powell, Nicolas Christiaen, Sam M.!LinkedIn · 09 Jun 2026
- 📢 Testimonial alert: RAPS Group’ field teams are going screenless. My customers say it better than I ever could. RAPS' field teams do 10 to 15 visits a day. That's a lot of windshield time, and it usLinkedIn · 04 Jun 2026
- 📢 Testimonial alert: RAPS Group’ field teams are going screenless. My customers say it better than I ever could. RAPS' field teams do 10 to 15 visits a day. That's a lot of windshield time, and it usLinkedIn · 04 Jun 2026
- Donna x Acorel: bringing AI to life in SAP Customer Experience, one field use case at a time 💜 I'm announcing a strategic partnership with Acorel, the largest SAP Gold Partner for Customer ExperienceLinkedIn · 02 Jun 2026