Ella Energy

TLDR

Ella Energy is a Ghent-based startup building an AI-powered digital energy assistant that helps small and medium businesses understand and reduce their energy costs.

Overview

Based in Ghent and part of the Wintercircus community, Ella Energy targets the SMB market with an intelligent energy management tool. Most small businesses lack the time or expertise to analyze their energy consumption patterns, negotiate better tariffs, or take advantage of flexibility programs offered by grid operators.

Ella's AI assistant simplifies this by providing plain-language recommendations, automatic monitoring of consumption, and alerts when usage patterns suggest avoidable costs. The product is particularly relevant in the current European energy market where price volatility and sustainability requirements are increasing pressure on smaller operators.

Connections

Part of the Wintercircus ecosystem in Ghent. Related to Belgian cleantech alongside Solhyd and Greenomy.

Key People

• Benedicte Boonefaes - Founder and CEO