iO

TLDR

iO is a Herentals-headquartered full-service digital agency formed through Waterland Private Equity's buy-and-build of Intracto and 26 other agencies, blending marketing, technology, and creative services from 13 campuses across the Benelux, Nordics, and Bulgaria.

Overview

iO traces its origins to Intracto, a web development agency founded in 2005 in Herentals by Pieter Janssens. In 2018 Waterland Private Equity took a growth stake and launched a buy-and-build strategy that combined 27 specialist agencies into a single integrated brand. The rebrand from Intracto to iO consolidated those teams under one identity, positioning the company as a Benelux market leader in digital experience services.

The agency operates Belgian campuses in Antwerp, Brussels, Ghent, and Herentals, plus Dutch campuses in Amsterdam, Den Bosch, Eindhoven, Rotterdam, and Utrecht, alongside operations in Sweden, Denmark, and Bulgaria. Service lines cover experience strategy, digital platforms, marketing services, content and design, cloud and data integration, consulting, and AI transformation. iO also develops a proprietary platform called iO Bonzai, used internally and with clients for digital experience delivery.

With more than 2,000 employees and a portfolio that covers commercial clients, organisations, and governments, iO is among the largest Belgian-headquartered digital services firms. The company is a long-standing Sitecore partner and works across more than 20 industries.

Notes

iO sits on the boundary between consulting agency and product company. It builds and operates proprietary tooling (iO Bonzai) while delivering large-scale services engagements. Through its consolidation strategy under Waterland, iO has become a default Benelux platform builder for enterprise digital transformations.

Sources

• https://www.iodigital.com/en/about
• https://www.waterlandpe.com/company/io/
• https://www.iodigital.com/en/about/campuses/campus-brussel
• https://www.intracto.com/nl-be/blog/intracto-trekt-groeikapitaal-aan-van-waterland