Luzmo

TLDR

Luzmo (formerly Cumul.io) is a Ghent-based embedded analytics platform that lets SaaS companies add interactive dashboards and data visualizations to their own products without building from scratch.

Overview

Originally launched as Cumul.io, the company rebranded to Luzmo to better reflect its positioning as an embedded analytics solution for software builders. The platform allows product teams to design and deploy analytics components that live inside their own application, rather than asking end users to switch to a separate BI tool.

Based in Ghent, Luzmo targets SaaS companies and software vendors that want to offer rich data reporting to their customers as a built-in product feature. Customers typically serve industries like logistics, hospitality, and e-commerce where operational dashboards are a core part of the product experience.

Luzmo sits in a growing embedded analytics category alongside players like Sigma, Sisense, and Toucan Toco.

Connections

Part of the Ghent B2B SaaS cluster. Related to the broader Belgian data ecosystem including Collibra and Timeseer.AI.

Key People

• Karel Callens - Founder and CEO