Luzmo
TLDR
Luzmo (formerly Cumul.io) is a Ghent-based embedded analytics platform that lets SaaS companies add interactive dashboards and data visualizations to their own products without building from scratch.
Overview
Originally launched as Cumul.io, the company rebranded to Luzmo to better reflect its positioning as an embedded analytics solution for software builders. The platform allows product teams to design and deploy analytics components that live inside their own application, rather than asking end users to switch to a separate BI tool.
Based in Ghent, Luzmo targets SaaS companies and software vendors that want to offer rich data reporting to their customers as a built-in product feature. Customers typically serve industries like logistics, hospitality, and e-commerce where operational dashboards are a core part of the product experience.
Luzmo sits in a growing embedded analytics category alongside players like Sigma, Sisense, and Toucan Toco.
Connections
Part of the Ghent B2B SaaS cluster. Related to the broader Belgian data ecosystem including Collibra and Timeseer.AI.
Key People
- Karel Callens - Founder and CEO
- Sales Development Representative (NY)Sales · New York
- Account Executive - NYSales · New York
- Sales Development Representative (UK)Sales · Leeds
- Want your laptop to look like this? We've got you covered! Stop by our booth at ProductCon New York by Product School, take a 2-minute quiz, and walk away with a personalized sticker pack. Thijs van GLinkedIn · 20 May 2026
- Got Luzmo on your “I’ll figure it out later” list? Today’s a good day to move it forward. We’re hosting Luzmo Office Hours for new users and teams evaluating Luzmo. Drop in with your questions, see usLinkedIn · 29 Apr 2026
- “Add dashboards” is not a monetization strategy. If your analytics isn’t driving revenue, it’s just overhead. In this live session, the CEOs of Luzmo and Datalook break down: → Why most data monetizatLinkedIn · 28 Apr 2026
- We're opening up Luzmo Office Hours. This is a live session for new users and teams evaluating Luzmo. Bring your questions, see common workflows, and get some help with your next step! 📅 Next date: WLinkedIn · 27 Apr 2026
- We're running a free webinar April 30 that will be worth 40 minutes of your time. Topic: why data-centric companies keep giving analytics away for free, and what it costs them. Karel Callens (Luzmo) +LinkedIn · 23 Apr 2026
- We're launching a new live session for people who are getting started with Luzmo or still figuring out if it's the right fit. Luzmo Office Hours is a 30-minute session where you can ask questions, seeLinkedIn · 23 Apr 2026