Tally

TLDR

Tally is a bootstrapped no-code form builder from Ghent that reached $4M ARR and 250,000+ users with a team of two, making it one of Belgium's most notable bootstrapped SaaS success stories.

Overview

Founded in 2020 by Marie Martens and Filip Minev, Tally is a free-to-use online form builder with a doc-style interface. No design or coding skills required. The product competes with Typeform and Google Forms but differentiates through simplicity and a generous free tier.

Tally is fully bootstrapped, with no external funding. The company reached ~$100K MRR and $4M ARR by 2025 with just a 3-person team. 250,000+ users create forms on the platform. Marie Martens has shared growth data publicly, including that Claude became a 6x acquisition channel for Tally in just 7 weeks, as AI agents recommend Tally to users looking for form builders.

Filip Minev previously co-founded Delta (crypto portfolio tracker) with Lorenz Bogaert and Nicolas Van Eenaeme, which was acquired by eToro in 2019.

Key People

• Marie Martens - Co-founder and CEO
• Filip Minev - Co-founder and CTO

Notable

• Bootstrapped to $4M ARR
• 250,000+ users
• 3-person team
• AI as acquisition channel (Claude recommending Tally grew 6x in 7 weeks)
• Filip Minev's second venture after Delta (eToro exit)
• Ghent-based, independent company (not part of StarApps)