Showpad Acquisition 2025

TLDR

Showpad was acquired by Vector Capital in August 2025 and merged with Bigtincan, creating a combined sales enablement entity.

Overview

Vector Capital, a US private equity firm specializing in technology buyouts, acquired Showpad in August 2025 and merged it with Bigtincan, an Australian sales enablement platform. The combined entity brings together Showpad's European customer base and Bigtincan's product capabilities.

At the time of acquisition, Showpad reported EUR 160M in ARR and approximately 600 employees, with 120 based in Ghent. The company had raised $188M in total venture funding over its lifetime.

The exit represents one of the larger Belgian SaaS outcomes of the 2020s, though structured as a PE acquisition rather than a traditional strategic or public exit.