Guy Van Neck

TLDR

Guy Van Neck is founder and CEO of MobieTrain, a Genk-based mobile learning platform for frontline workers used by brands including BMW, Vans, Zara, and Massimo Dutti.

Overview

Guy co-founded MobieTrain in 2015 alongside Mireille van Hemert-Schelling and Willi Van Boven, drawing on over 15 years of experience in sales, marketing, and business development. The idea came from his time managing European business at BARE International, a mystery shopping firm, where he observed that frontline retail staff received almost no structured training despite being the primary customer-facing layer.

MobieTrain's app delivers daily, bite-sized training content (microlearning) that boosts employee knowledge retention and productivity. The platform has reached 10,000+ users across 13 countries. In 2018, MobieTrain won the Unleash startup competition, and in December 2019 was named Startup of the Year in Limburg. The company holds a University of Chicago Booth School of Business case study.

Career Highlights

• Founded MobieTrain in 2015 in Genk, Limburg; winner of Unleash 2018 startup competition
• Named Startup of the Year in Limburg (2019), HR Tech Company of the Year (awarded)
• Built the platform to 10,000+ users in 13 countries with clients including BMW, Vans, and Zara

Connections

Based in Ghent region / Limburg, part of the Belgian HR Tech ecosystem alongside companies like SD Worx and Liantis. MobieTrain has positioned itself as the frontline learning reference in Belgian HR Tech.