Sam Hendrickx

TLDR

Sam Hendrickx is Co-founder at Oswald Chatbots.

Overview

Sam co-founded Oswald in Leuven, building a conversational AI platform that enables organizations to create multilingual chatbots through a low-code interface. Oswald's platform handles natural language understanding and supports voice and text interactions across multiple languages, a particularly useful capability in multilingual Belgium.

He has written extensively about conversational AI design, including pieces on multilingual chatbot strategy and best practices for chatbot UX. Oswald's work overlaps with the Raccoons Group ecosystem, reflecting the Leuven-adjacent technology community.

Career Highlights

• Co-founded Oswald in Leuven, one of Belgium's early conversational AI platforms for enterprises
• Published thought leadership on multilingual chatbots and conversational design
• Platform used by Belgian organizations across sectors requiring contact center and customer service automation

Connections

Part of the Leuven tech ecosystem. Oswald and the Raccoons Group share community and content overlap, connecting Sam to the broader Belgian developer and enterprise software scene.