Tibbe Verschaffel

TLDR

Tibbe Verschaffel is founder and CEO of Planet B, a Ghent-based sustainable FMCG company behind the WONDR and KLAAAR brands, and a Forbes 30 Under 30 honoree.

Overview

Tibbe Verschaffel founded Planet B in Ghent, building a portfolio of sustainable consumer goods brands including WONDR (laundry and cleaning products) and KLAAAR. The company focuses on reducing plastic waste and carbon footprint in everyday household product categories.

Verschaffel was included in the Forbes 30 Under 30 list, recognizing his impact in the sustainability and consumer goods space at a young age. Planet-b represents the growing intersection of Belgian Entrepreneurship and sustainable FMCG, a category seeing increasing retailer and consumer adoption.

Career History

• Founder & CEO at Planet B