Yuri Vandenbogaerde

TLDR

Yuri Vandenbogaerde is Co-Author at Fight the Average.

Background

Yuri co-created the Fight the Average methodology alongside Dries Henau, aimed at helping companies define and own a bold market position. He is based in Flanders and brings brand strategy to life through keynote speaking and consulting.

What They Do

As co-author and keynote speaker, Yuri evangelizes the Fight the Average approach, working with companies and audiences on brand positioning and differentiation strategy.

Connections

Closely connected to Dries Henau through their shared Fight the Average work. Active in the Belgian brand and marketing speaking circuit.