LinkedIn·Wednesday, 5 August 2026·21d ago

𝗧𝗵𝗲𝘆 𝗮𝘀𝗸𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗼𝘂𝗿 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Fair question, and one we haven't properly answered yet. There…

Hosted Power

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𝗧𝗵𝗲𝘆 𝗮𝘀𝗸𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗼𝘂𝗿 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Fair question, and one we haven't properly answered yet. There were three things we wanted to get right. 𝗙𝗶𝗿𝘀𝘁: 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁. The tech industry has a look. Blue and white. Black and orange. Clean, safe, forgettable. We didn't want that. We wanted something recognizable, fresh and a little quirky. 𝗦𝗲𝗰𝗼𝗻𝗱: 𝗮 𝗻𝗼𝗱 𝘁𝗼 𝗜𝗧. We live and breathe infrastructure. It felt wrong to build a brand that could belong to anyone. So we made sure the link to our world was visible, without making it look like a server rack exploded on our homepage. 𝗧𝗵𝗶𝗿𝗱, 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆. This one wasn't a design choice. It's a value. We are an open team: open to our clients, open to our colleagues, regardless of gender, background or who you are outside of work. Everyone is welcome here, as long as you bring a bit of substance along with it. That's what the new Hosted Power looks like. Not just a new logo, a clearer version of what we've always stood for.