LinkedIn·Monday, 10 August 2026·16d ago
The fastest way to waste a content planning meeting is to start with a blank calendar. You will fill the slots. Everyone will leave with…
StoryChief
4,785 followers
The fastest way to waste a content planning meeting is to start with a blank calendar.
You will fill the slots. Everyone will leave with tasks. Then, a week later, somebody will ask why this topic made the list in the first place.
Before choosing a title, make the idea pass this simple test:
Can you finish this sentence?
“We are creating this for [specific audience] because they are trying to [job or problem], and we have [evidence] that it matters now.”
For example:
“We are creating this for agency account managers because they need to give clients clearer visibility into campaign progress, and we keep hearing that reporting and approval updates take too long.”
Now you have a useful starting point for the brief.
Try it in your next planning session: bring three customer questions, three search signals, or three lessons from recent content. Choose ideas from that list before anyone opens the calendar.
See how to build a new content campaign around the data already in your marketing tool stack. 👇
#ContentPlanning #MarketingStrategy #ContentMarketing
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