LinkedIn·Monday, 10 August 2026·16d ago

🚨 Google just quietly changed the GEO game. Since June, Google Search Console has started rolling out dedicated Generative AI reporting.…

Tanguy De Keyzer

🚨 Google just quietly changed the GEO game. Since June, Google Search Console has started rolling out dedicated Generative AI reporting. For the first time, you can get a clearer view of how your website performs inside Google’s generative AI experiences. Why is this important? Until now, AI Overview traffic was mixed into your normal Google Search data. You knew AI Search was happening. You just couldn’t properly see it in GSC. Now Google is starting to make Generative AI visibility measurable. And that tells me something bigger: GEO is moving from “interesting experiment” → measurable marketing channel. SEO teams spent years tracking rankings, clicks and impressions. The next dashboard will also need to answer: Are we actually visible inside AI-generated answers? Welcome to the next version of Search Console. 👀