LinkedIn·Friday, 21 August 2026·5d ago
3x cost per lead on Google Ads. Fewer leads. Turns out you can't outbid someone with 20x your budget or it's just the market? WTF! Meta…
Lionel Hermans
Founder & CEO at Shyfter 🚀 AI workforce planning app : scheduling, time tracking & compliance for flexible and fixed staff.
3x cost per lead on Google Ads. Fewer leads.
Turns out you can't outbid someone with 20x your budget or it's just the market? WTF!
Meta brings volume (till when...) but the lead quality is a different problem.
Do we cut Google entirely and go all in on Meta, or is that just trading one problem for another?
Curious what other founders/marketing team are doing right now.
#googleads #paidads #leadgen
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