LinkedIn·Tuesday, 25 August 2026·1d ago

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝘁𝗲𝘀𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴?…

EyeSee Research

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𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝘁𝗲𝘀𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴? Tight timelines. Limited budgets. Growing stakeholder demands. Yet you're still expected to make the right call. Join the Esomar 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝟮𝟬𝟮𝟲, "𝗪𝗵𝗮𝘁 𝗪𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗖𝘂𝘁? 𝗥𝗶𝗴𝗵𝘁-𝗦𝗶𝘇𝗶𝗻𝗴 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗖𝗮𝗻𝗻𝗼𝘁 𝗧𝗲𝘀𝘁 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴," led by EyeSee experts Dobrinka Vicentijevic and Nicole Tudosie. Register here: https://lnkd.in/d9yBwXSN Learn how to choose the right research approach based on where you are in the process, the level of business risk involved, and the evidence needed to make confident decisions. 𝗬𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝘃𝗲 𝘄𝗶𝘁𝗵: ✅ A practical matrix for selecting the right research approach based on research stage and business risk. ✅ A framework for making and defending prioritization decisions when resources are limited ✅ Real-world packaging case studies and decision trade-offs ✅ Clear guidance on when AI-powered testing adds value Through a live interactive exercise, you'll apply the framework to real packaging briefs and compare your decisions with real-world outcomes. 𝗟𝗲𝗮𝘃𝗲 𝘄𝗶𝘁𝗵 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗼𝗼𝗹𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝗹 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗽𝗹𝗮𝗻 𝗶𝘀𝗻'𝘁 𝗮𝗻 𝗼𝗽𝘁𝗶𝗼𝗻.