Adomate

TLDR

Adomate is a Ghent-based ads-as-a-service platform that uses AI to generate a continuous stream of performance-optimized ad creatives for direct-to-consumer brands.

Overview

Founded in 2024 by Lucas Desard and Simon Logghe, Adomate positions itself as an automated creative production system for performance marketers. Rather than selling software, it operates as a subscription service that delivers ready-to-run ad creatives weekly, using brand assets, performance data, and competitor analysis to produce and optimize content continuously.

The product targets direct-to-consumer brands that run paid social advertising at volume. The promise is faster iteration, lower creative production cost, and consistent brand alignment without requiring an in-house design team or a traditional agency retainer. Adomate secured undisclosed funding in January 2026.

Co-founder Simon Logghe previously worked at ML6, the Ghent-based AI engineering consultancy, bringing a technical machine learning background to the creative automation problem.

Key People

• Lucas Desard - Co-founder
• Simon Logghe - Co-founder (ex-ML6)