Ambassify

TLDR

Ambassify is a Belgian employee advocacy platform that helps companies activate employees as brand ambassadors on social media, backed by LRM and ING with EUR 2M in funding.

Overview

Founded in 2017 by Koen Stevens, Bert Celis, and Wim Mostmans, Ambassify provides software that enables organizations to mobilize their employees as brand advocates. The platform offers a curated content hub where employees can discover company-approved posts, personalize them, and share to their personal social networks with a single click, amplifying organic reach without requiring each employee to create content from scratch.

In March 2021, Ambassify raised EUR 2M from LRM (Limburg's regional investment fund) and ING. The company is headquartered in Beringen, Flemish Brabant, placing it within the Limburg tech cluster. Ambassify has since expanded its presence in European employee advocacy by acquiring Social Seeder, a competitor in the space, strengthening its position across Benelux and broader European markets.

Key People

• Koen Stevens - Co-founder, CEO
• Bert Celis - Co-founder
• Wim Mostmans - Co-founder

Funding History

• 2021: EUR 2M seed from LRM and ING