Amoobi

Olivier Delangre discusses how Amoobi uses 3D ceiling sensors to track shoppers' anonymous movements and behavior patterns in physical retail stores, similar to Google Analytics for brick-and-mortar locations. He explains that the technology identifies where customers hesitate and spend time, then provides recommendations for store layout optimization and product adjacencies that typically result in 5-15% sales increases. He emphasizes that the system focuses on understanding and recovering lost sales that never reached the register by making the shopping path easier for customers.

Olivier Delangre discusses how excessive displays and clutter in retail stores actually reduce sales rather than increase them, explaining that shoppers naturally choose paths of least resistance and avoid congested areas. He argues that when displays create visual or physical congestion in an aisle, they prevent customers from entering that space, coining the phrase "congestion kills conversion" to describe this phenomenon.