Bakeronline
Bakeronline allows customers to search for local artisan bakeries by zip code, city, name or map, place orders for bread and pastries, and either pick up their order or have it delivered at home. The platform enables ordering 24/7 from any device and offers promotions and discounts.
Key People
- Jonas Vantorre - COO
Stated facts & numbers
- Sergeant sold the majority of Bakeronline to Puratos. (0:19:09, Ben's Mentors 2026-03-25)
- Bakeronline is active in 23 countries as the 'Shopify for bakers'. (0:04:36, Ben's Mentors 2024-08-07)
- Puratos, a large Belgian multinational, became a strategic shareholder in Bakeronline. (0:27:05, Ben's Mentors 2024-08-07)
Maxim Sergeant started Bakkersonline (now Bakeronline) 12 years ago as a student at Ghent University, visiting his first bakery clients by moped. (0:03:08, BlackBird Business Events 2024-01-04)
- Bakeronline is active in roughly 23-25 countries, from Belgium to Chile. (0:05:39, BlackBird Business Events 2024-01-04)
- The Puratos-Bakeronline corporate venturing partnership marks its five-year anniversary around the recording date. (0:29:47, BlackBird Business Events 2024-01-04)
- Puratos bought a significant majority of Bakeronline and bought out all other shareholders, including investors and Maxim's co-founder. (0:27:45, BlackBird Business Events 2024-01-04)
- Together with Puratos, Maxim acquired Bakeronline's biggest competitor in France (Rapidle) about a year prior; within hospitality he acquired orderBilly and merged with Mobile menu. (0:21:02, BlackBird Business Events 2024-01-04)