Buffl

TLDR

Buffl is a Mechelen-based agile market research platform connecting businesses with a consumer community for fast, mobile-first survey research.

Overview

Founded in January 2018 by Dennis De Clercq and Dimitri Allaert, Buffl operates an agile market research platform built around a mobile-first survey tool and a proprietary consumer panel (its "herd"). Businesses use Buffl to quickly test product concepts, validate decisions, and gather consumer feedback through a community of opted-in research participants who complete surveys via their smartphones.

The platform emphasizes speed and iteration, positioning itself as an alternative to traditional market research agencies that require weeks of setup and higher minimum budgets. Buffl counts around 21 employees and received early backing from imec.istart. The company is headquartered in Mechelen, Antwerp province, with registered offices in Dendermonde.

Buffl serves brands and agencies looking to integrate continuous consumer validation into their product and marketing processes, a category Driven by the growth of design thinking and agile product development practices.

Key People

• Dennis De Clercq - Co-founder
• Dimitri Allaert - Co-founder

Funding History

• Seed: $61.4K from imec.istart (2018)