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CHILI publish

Founded in 2010 in Aalst by Kevin Goeminne, Bram Verniest, and Joeri Paeleman, CHILI publish was built to solve a persistent problem for large organizations: the manual effort required to adapt a master design into dozens or hundreds of localized, resized, and versioned outputs. The platform lets non-designers work within brand-safe templates that enforce design rules automatically.

Customers include global consumer brands such as Coca-Cola, Mars, and Carrefour, as well as agencies and retailers managing high-volume graphic production workflows. The platform integrates via API into existing digital asset management and production systems, making it a connective layer rather than a standalone design tool.

CHILI publish raised a total of approximately EUR 21M across four funding rounds. Key milestones include a EUR 3.625M round from Volta Ventures, Pamica, and Group MC in March 2019, followed by a EUR 3M round in July 2020, and a EUR 10M round in early 2022 led by Connected Capital with participation from PMV and Volta Ventures.

Funding History

  • EUR 3M (July 2020): existing investors

Stated facts & numbers

  • CHILI publish was founded in 2010, HQ in Aalst with an office in Chicago. (0:05:41, De CFO Podcast 2024-11-27)
  • CHILI publish has around 70 FTEs and recurring revenue above €8 million, heading toward €10 million. (0:05:41, De CFO Podcast 2024-11-27)
  • Finside Solutions was acquired in 2020; CHILI publish had been a client since 2017, after which Stefan became full-time CFO. (0:04:09, De CFO Podcast 2024-11-27)

Who works here6

Open positions

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Recent mentions3