Distrilink

Steven van den Ouweland discusses how Distrilink emerged from his experience as a sales director at Ecover, where he recognized the need for solutions to help consumer brands navigate online marketplaces like Bol.com and Amazon. He explains that traditional B2B companies like Ecover were unprepared for the infrastructure and operational demands of direct-to-consumer marketplace selling, which led him to meet co-founder Jelle and develop the Distrilink platform to help brands manage marketplace operations.

Steven van den Ouweland discusses how Distrilink was founded after he encountered challenges transitioning from B2B business (selling to Albert Heijn) to marketplace sales at Bol.com while working at Ecover, requiring different operational capabilities like individual package picking instead of pallet delivery and consumer-facing pricing.