Freedelity

TLDR

Freedelity operates a consumer data platform for managing personal data, data quality, and consent management for consumers in Belgium.

Overview

Freedelity edits the platforms MyFreedelity and CustoCentrix and positions itself as the reference actor for managing personal data of consumers residing in Belgium. The company acts as a 'trusted third party' in the relationship between BtoC data controllers and consumers. Through MyFreedelity, consumers can manage their personal data, consents, and access promotional content.