HappyClient
Founded by Lorenzo Bown, HappyClient simplifies the process of gathering authentic video reviews from clients. Instead of relying on written reviews or manually filming case studies, companies can send a link to their customers who then record short video testimonials directly from their phone or desktop browser.
The resulting videos can be published on websites, in sales decks, and across social channels. For service businesses and agencies in particular, authentic client stories carry significant weight in the buying process.
HappyClient targets the growing market of B2B service companies and SaaS vendors who understand the power of social proof but lack an efficient system for capturing it at scale.
Key People
Lorenzo Bown - Co-Founder
Stated facts & numbers
- A traditional video testimonial project typically costs €3,000-4,000; HappyClient aims to deliver it at a tenth of the price. (0:39:36, Ben's Mentors 2025-10-23)
- HappyClient is cashflow positive after three months as a technology company, with a team of four and ~40 clients. (1:03:06, Ben's Mentors 2025-10-23)
- Between 7% and 12% of customers who receive a HappyClient link submit a video testimonial. (0:52:51, Ben's Mentors 2025-10-23)
- HappyClient is in five books with 20,000 copies via a QR-code use case letting readers send video messages to authors. (0:54:24, Ben's Mentors 2025-10-23)
- A funeral services partner HappyClient is negotiating with does €178 million in that type of services. (0:53:22, Ben's Mentors 2025-10-23)
- HappyClient plans to raise funding at the end of the year; €250k on proven marketing channels would accelerate growth. (1:03:37, Ben's Mentors 2025-10-23)