Optisuite

TLDR

Optisuite is a Brussels-based vertical SaaS & Enterprise Software platform that uses AI & Machine Learning facial scanning, lens visualization, and digital optical measurements to automate the eyewear consultation workflow for optical retailers.

Overview

Optisuite develops a digital platform for optical retailers that bundles AI-powered frame fitting, smart product recommendations, lens visualization, digital optical measurements, and integrated pricing and promotions management into a single workflow. The platform targets independent opticians and chains that want to replace fragmented point-of-sale, measurement, and consultation tools with one connected system.

The company is part of Ditar, a Belgian group that specializes in augmented reality and digital innovation for the eyewear industry. Optisuite builds on Ditar's AR and computer vision research to deliver in-store experiences such as virtual try-on and precise lens parameter capture without dedicated hardware.

Optical retail is a sector where margins depend on conversion rate per consultation and accurate fitting reduces returns. By packaging measurement, visualization, and inventory management together, Optisuite competes with legacy optician software vendors and with the in-house tooling built by larger eyewear chains.

Sources

• https://optisuite.com
• https://be.linkedin.com/company/optisuite