Qualifio

TLDR

Qualifio is a Louvain-la-Neuve-based interactive marketing and data collection SaaS used by 400+ European brands, acquired by QNTM Group in May 2023.

Overview

Founded in 2011 by Olivier Simonis, Quentin Paquot, and Serge Rappaille, Qualifio became the leading European platform for interactive marketing campaigns and first-party data collection. Brands and media companies use the platform to run quizzes, contests, polls, and interactive formats on their own channels, collecting user data in a privacy-compliant way as third-party cookies declined.

The company built a strong customer base of 400+ brands across Belgium, France, Spain, and the Netherlands, with offices in all four markets. The team grew to 40 people. Qualifio was self-financed initially before raising a EUR 3M Series A in January 2018 from Volta Ventures and SRIW (Walloon public investment company).

In May 2023, Qualifio was acquired by QNTM Group, an ecosystem of AdTech and MarTech companies. The acquisition provided Qualifio with a larger commercial infrastructure while aligning it with complementary audience data and advertising technology businesses.

Key People

• Olivier Simonis - Co-founder and CEO
• Quentin Paquot - Co-founder
• Serge Rappaille - Co-founder and CTO

Funding History

• Series A, EUR 3M (January 2018): Volta Ventures, SRIW
• Acquired by QNTM Group (May 2023)