Salesflare
Salesflare builds a CRM aimed at small B2B sales teams. The product reduces manual data entry by pulling contact details and activity signals directly from email and calendar, then mapping them onto pipeline stages.
The Antwerp base puts Salesflare in the wider Belgian B2B SaaS cluster, alongside other founder-led products serving European SMBs that want lighter alternatives to large enterprise CRMs.
Key People
Jeroen Corthout - CEO and Co-founder
Lieven Janssen - CTO and Co-founder
In the media3
Jeroen Corthout discusses how he and his co-founder started Salesflare in 2014 after struggling to organize leads and follow-ups using existing systems like Salesforce, which he found impractical for salespeople managing customer relationships. He explains that Salesflare's core vision is to automatically pull together customer data from multiple sources like email, calls, and calendars rather than requiring salespeople to manually input information, which he identifies as a major reason CRM systems fail in practice.
Jeroen Corthout discusses why Salesflare pursues podcast appearances as a core marketing strategy, explaining that competing in the crowded CRM market against well-funded competitors makes paid advertising ineffective for their startup. He details Salesflare's growth approach relying instead on word of mouth, Google search rankings, review platforms like G2, and content marketing created by people with genuine product expertise rather than generic SEO copywriting.