Tracee
TLDR
Tracee is a Ghent-based startup building AI-powered supply chain transparency tools that help brands and producers document and communicate the origin and journey of their products.
Overview
Founded by Maxime Dedecker in Ghent, Tracee addresses growing consumer and regulatory pressure for supply chain transparency. The platform enables companies to track the provenance and processing steps of physical goods, then communicate that information clearly to end consumers and compliance teams.
The problem Tracee solves is increasingly urgent as EU legislation around supply chain due diligence and product sustainability disclosures tightens. Companies that can demonstrate verified sourcing and production practices gain a competitive and regulatory advantage.
Tracee is part of the Ghent startup scene and connected to the broader ecosystem through events and the local community.
Key People
- Maxime Dedecker - Founder