Entourage
Ghent-based early-stage VC and venture studio founded in 2024 by PJ Bouten, former CEO of Showpad, with partners Maarten Mortier, Evert Beeckman, and Nathan De Troyer.
Entourage was founded by PJ Bouten following his exit from Showpad, where he served as CEO. The fund targets Belgian B2B SaaS companies at the earliest stages, combining capital with hands-on venture studio support.
LPs include prominent Belgian ecosystem figures such as Joris Van Der Gucht (Silverfin) and Jeroen De Wit (Teamleader), bringing deep operator expertise into the fund. Alychlo, the family office of Marc Coucke, also backed the vehicle.
The fund is a direct expression of the "Ghent SaaS mafia" pattern, where successful Showpad alumni reinvest into the next generation of Ghent-based founders.
Team
- PJ Bouten - GP & Co-founder
- Maarten Mortier - Co-founder & Partner
- Evert Beeckman - Partner
- Nathan De Troyer - Investor
Portfolio (Current)
- SereneDB
- Basalt
- Commerce Clarity
- Epiminds
- TextYess
- Highsail
- Warren
- Lexroom
- Dealcar
- Emma
- Karomia
- Onecrew
- Conveo
- Chift
- Artion
- Companion.energy
- Aikido Security - Developer security platform
- NineID
- Tekst
- Squire
Portfolio (Exits / Past)
Henchman, Algorithmiq, Bitmovin, Byteflies, CluedIn, Converge, DEselect, Letsbuild, LocTax, Raito, Reiterate, Showpad, Silverfin, Spendesk, SwanStated facts & numbers
- After closing, Artion hired six people in six weeks, having spoken to only about eight candidates, several referred by Entourage. (1:06:31, The Harbour 2025-03-27)
- Entourage's investment in Artion was its first investment, despite the fund's stated AI focus. (1:02:56, The Harbour 2025-03-27)
- Entourage completed a second closing bringing its fund to €40 million, doing pre-seed and seed tickets of €300K to €1.5M (disclosed for the first time on this podcast). (0:23:47, SuperNova 2025-03-14)
- Entourage's fund has more than 40 B2B SaaS entrepreneurs as investors/LPs. (0:22:16, SuperNova 2025-03-14)
- Entourage's studio currently has four companies in the making in its offices. (0:20:44, SuperNova 2025-03-14)