Arthur Veene

Arthur Veene is the chief executive of Mapa, a role he took up in January 2026, and at the same time became chief executive of b-inside. He is based in Waregem.

Veene first joined b-inside as an intern in September 2014. He returned to the company as sales manager in April 2019, a position he held until September 2023, and served as chief operating officer from October 2019 to December 2025 before becoming its chief executive. Between April 2018 and March 2020 he worked in sales and finance at CBM. Earlier he was at ATRAC NV, part of STAS NV, in rental and used from March 2016 to March 2018, and at STAS NV as a junior supply chain officer from September 2015 to February 2016, following a delivery assistant internship there in early 2015.

He studied KMO management at Arteveldehogeschool, graduating with a bachelor's degree in 2015, and began the KMO Excellence programme at Vlerick Business School in December 2025. He attended OLV Hemelvaartinstituut from 2004 to 2010.