Bart Muskala

TLDR

Bart Muskala is co-founder and CEO of Accurat, a Merelbeke-based location intelligence platform providing GDPR-compliant real-world behavioral data to retailers and media companies across BeNeLux and Germany.

Overview

Muskala co-founded Accurat in 2018 with Steven Van Canneyt. The platform collects and analyzes anonymized location data to deliver actionable retail market insights, serving major clients including Ahold Group, Lidl, Aldi, and Clear Channel. Accurat raised EUR 1 million to scale its location-based market research services across Europe with an initial focus on the German market.