Bart Muskala
Muskala co-founded Accurat in 2018 with Steven Van Canneyt. The platform collects and analyzes anonymized location data to deliver actionable retail market insights, serving major clients including Ahold Group, Lidl, Aldi, and Clear Channel. Accurat raised EUR 1 million to scale its location-based market research services across Europe with an initial focus on the German market.
Career
Roles
- Accurat.aiFounder & CEOMar 2018 – Present
- VCTRY.agencyDirector Brand StrategyJan 2017 – Dec 2021
- True North | marketing innovationFounder & Managing DirectorSep 2013 – Jan 2021
- BBDO BelgiumHead of Digital and Dialog / Managing PartnerJul 2012 – Dec 2013
- BBDO BelgiumDigital Strategic ExpertNov 2008 – Jun 2012
- BBDO BelgiumDigital Project DirectorMar 2008 – Oct 2008
- BBDO BelgiumAccount DirectorSep 2004 – Feb 2008
Education
KU LeuvenMaster, Business Engineer1999 - 2004
From public career histories · 8 entries
Recent mentions4
07 Jul 2026🤯 This month was busy! Since the start of this year we made some changes and decided to #focus more. And it appears to be paying off... 🫡…LinkedIn23 Jun 2026Met een zekere spijt in het hart zal ik binnenkort een nieuwe collega toelaten om mijn favoriete interim job over te nemen 😁. Serieus:…LinkedIn11 Jun 2026Consistency is king: 🏆 Second year in a row, Accurat.ai wins an #AMMA award 🏆 So proud of the whole team! Last year, together with…LinkedIn10 Jun 2026Maarten Vander Beken van Accurat.ai op het podium van #CatchTheShopper over #media #attribution. 💪 Bedankt Spotta om ons mee te vragen! 🙏LinkedIn