Bram Croon

Bram Croon is a co-founder of FlowVend. He has been CEO of Maes Security since November 2025 and, since August 2025, a partner and advisor to the board of FlowVend, which he co-founded in October 2024 and where he held that role until July 2025. He also sits on the board of KSC Grimbergen, a position he has held since January 2024, and has been a guest lecturer at Universiteit Gent since October 2022. From June 2021 to July 2025 he was a co-founder of Foodm.

Croon worked at Anheuser-Busch InBev from August 2016 to October 2021, joining its Market Visionaries Program and going on to hold roles as account manager wholesalers, regional sales manager on-trade and group account manager wholesalers. Earlier he worked on an in-company project with BMW Group through Vlerick Business School and completed a business development internship at Agoria, having worked as a student at Delhaize.

He holds a master in general management from Vlerick Business School and a master's degree in sportmanagement and a bachelor's degree in lichamelijke opvoeding from the Vrije Universiteit Brussel. He gives his areas of expertise as operational excellence, business development, team leadership, coaching and sport.