Jan Heiremans

TLDR

Jan Heiremans is co-founder and CEO of InviteDesk, a Willebroek-based event marketing SaaS platform backed by PMV and Belgian business angels.

Overview

Jan co-founded InviteDesk in April 2018 alongside Mark Van der Kinderen, both formerly in management roles at StepStone in Belgium and internationally. Matthias Goossens joined soon after founding. InviteDesk builds cloud-based event marketing software that helps companies optimize ROI from event marketing by ensuring the right prospects attend events, integrating with CRM systems and automating invitation and registration workflows.

The company raised EUR 500K from Belgian business angels Jo Goossens, Wouter Vandeberg, and Philip Maeyaert, and later secured investment from PMV (ParticipatieMaatschappij Vlaanderen) (Flemish government investment arm) to fuel Scandinavian expansion. InviteDesk nearly doubled ARR through organic growth in 2023 and expanded into Germany via its acquisition of LineUpr.

Career Highlights

• Co-founded InviteDesk in 2018 after management roles at StepStone in Belgium and abroad
• Raised from Belgian angels and PMV (ParticipatieMaatschappij Vlaanderen); expanded to Scandinavia and Germany (LineUpr acquisition)
• Nominated for Deloitte Fast 50; nearly doubled ARR in 2023

Connections

Backed by PMV (ParticipatieMaatschappij Vlaanderen), the Flemish investment arm. Part of the Belgian event tech and SaaS ecosystem, connected to the broader Flemish scale-up community.