Nicolas Mertens

Nicolas Mertens is chief executive of sign2pay and is based in Hamilton. Since January 2025 he has also been president, creative and digital, at Genuine Sadness. His stated areas of expertise are social media marketing, email marketing, copywriting, SEO copywriting and content strategy.

Mertens joined Creative Guild in December 2022 as a social media strategist and became a senior strategist, creative and digital, in January 2024, remaining until February 2025. Between September 2022 and May 2024 he was a professor at Niagara College. Earlier he was an account manager at FLYING CAMEL :: ADVERTISING · DESIGN · PR in 2022, and at Zak Communications he worked as a social media and content consultant before becoming a social media account manager. He was a public relations intern at Enterprise Canada in 2021 and a research coordinator at Letts Creative Communications in 2020. From 2015 to 2024 he worked as a freelance content creator under Nicolas Mertens Writing & Communication.

Mertens took a public relations graduate certificate in communication and media studies at Niagara College from 2020 to 2021, after a bachelor's degree in literature and critical theory at the University of Toronto - Victoria University from 2012 to 2017. He attended Cawthra Park Secondary School, studying vocal music, from 2008 to 2012.