Raf Mertens

TLDR

Raf Mertens is CEO and co-founder of CrazyGames, a bootstrapped Leuven-based browser gaming platform with a large global audience.

Overview

Based in Leuven, Raf co-founded CrazyGames as a free-to-play browser games platform. The company is bootstrapped and has grown to serve a significant global audience without external funding. Raf is a Stanford University alumnus.

CrazyGames is notable as a Belgian consumer internet company that scaled profitably without venture backing, a rare profile in the Belgian ecosystem.

LinkedIn Voice

Posting style: Conference-heavy and growth-oriented. Frequently posts around industry events (PGC London, DICE Las Vegas) and CrazyGames milestones. Mix of personal CEO voice and company reposts. Straightforward and confident, no-frills writing.

Key themes: Web gaming platform growth, CrazyGames presence at global gaming events, hiring, cross-platform publishing, web gaming's trajectory vs mobile

Avg engagement: 64 likes, 3 comments

Notable post: CrazyGames DICE Las Vegas attendance, highlighting web gaming momentum and what the platform is building next (121 likes, 7 comments)

Notes

Stanford alumnus running one of Belgium's most notable bootstrapped consumer internet businesses. Strong story on capital-efficient growth.