
Roel Verbeeck
Roel Verbeeck is Chief Executive Officer of Dokapi.
Insights & takeaways
Roel Verbeeck's public statements cluster around two connected convictions: that meaningful digital products deserve their own identity, and that artificial intelligence today is a narrow, practical tool rather than the sweeping disruption often promised. Both threads run through his account of building Dokapi Public and his conversations about AI agents, and together they sketch a builder who is skeptical of hype but confident in concrete, workflow-embedded execution.
The clearest statement of his product philosophy comes from the Dokapi Public launch. When his team won the mandate from BOSA to renew the Mercurius platform into what he calls "het nieuwe digitale postkantoor voor de Belgische publieke sector," he was explicit that a solution of this scale could not be folded quietly into an existing portfolio. "Zo'n oplossing verdient geen bijrol in onze productportfolio," he writes, insisting instead that "Ze verdient haar eigen naam, haar eigen team, haar eigen roadmap" . This is a recurring instinct in how he talks about his work: important initiatives are not add-ons or line items, they are standalone commitments with their own resourcing and direction. The framing of the partnership itself, "Soms klopt een combinatie gewoon," suggests he sees the win less as a solo achievement and more as validation of the right team coming together for the right problem .
On AI, Verbeeck's tone in the "Virtual" podcast conversations with Davio Larnhout is deliberately grounded. Rather than speculating about general intelligence or distant futures, he anchors the discussion in what agents can actually do today: narrow, task-specific automation embedded inside real workflows 23. His recurring point is that as these tools become widely available, the tools themselves stop being the differentiator. "Al die tools worden een commodity," he says, "en dus de mensen gaan een verschil maken vanuit hun eigen sterkte" 2. This is a consistent worldview, not a throwaway line: as AI capability spreads, competitive advantage shifts back to human judgment, taste, and specific strengths rather than access to technology.
He backs this up with concrete client work rather than abstraction. Describing a project for Kan Design, he explains how Ixor decomposed a branding task into three cooperating agents: a digital twin representing the brand, a market agent that spins up large numbers of synthetic respondents segmented by age, gender, and belief, and a design agent that synthesizes both into proposals 3. This example matters to him because it addresses a specific, well-known failure in traditional research: people misreport their own preferences. He points to the Philips case where survey respondents chose colorful Bluetooth speakers when asked directly but took the black one home in practice, and argues that simulating market response with populations of agent personas can surface this gap more honestly than asking people outright 23. It is a practical justification for agentic simulation, not a speculative one, rooted in a known bias rather than a promise of general capability.
Alongside this optimism about specific applications, Verbeeck is candid about disruption already underway. He notes plainly that fewer developers are needed to do the same amount of work in Belgium today, treating this as an observed fact rather than a future risk 3. He extends this logic to knowledge work more broadly, flagging sectors like accounting and Big Four-style consulting as likely early targets for the same kind of compression 23. He does not frame this as alarmist; it fits his broader thesis that as tools commoditize, both jobs and value shift, and the people who adapt are those who lean into distinct human strengths rather than compete on tool access 2.
Where he pushes back on overstatement is in his assessment of how far agentic AI has actually progressed. He uses the AlphaGo development arc as his benchmark, arguing that agentic AI has not yet had its "Move 37" moment, the point where the system produces a genuinely novel strategy that surprises and teaches human experts. Instead, he places current systems at the earlier "imitation stage," comparable to AlphaGo still learning by imitating grandmasters, while acknowledging that reasoning models are pointing toward a future where AI could eventually produce original strategies humans learn from 3. This is a carefully calibrated position: real progress, real disruption already visible, but a clear-eyed refusal to claim that agents have crossed into original strategic thinking yet.
Taken together, these sources present a consistent operator's mindset. Verbeeck moves fluidly between building tangible public-sector infrastructure and prototyping agentic systems for private clients, but his language stays anchored in specifics: named products with dedicated roadmaps, named client projects with measurable structure, named cognitive biases being addressed. He resists sweeping AI narratives in favor of testable claims about what agents solve today, while still tracking the trajectory toward more capable systems. The throughline is a preference for concrete proof over promise, whether that proof is a won government mandate or a market-research agent built to catch what people actually do rather than what they say 23.
- Market research agents solve a known bias: people say they'd pick the orange speaker in surveys but take the black one home, so simulating 1000 persona agents by age, gender and belief can test brand decisions differently.
- For Kan Design, Ixor split branding work into three cooperating agents: a digital twin of the brand, a market agent that spawns e.g. 1000 synthetic respondents segmented by age/gender/belief to test propositions, and a design agent that combines both into proposals.
- Stated preferences in market research are unreliable — in a Philips test people chose colorful Bluetooth speakers when asked, but took the black one home — which is part of why simulating market response with agents is attractive.
- Job impact is already visible in Belgium: fewer developers are needed to do the same work.
- Agentic AI hasn't had its 'Move 37' moment yet — we're still at the imitation stage of AlphaGo learning from grandmasters — but reasoning models show the path toward AI producing genuinely novel strategies humans can learn from.
Career
DokapiChief Executive OfficerOct 2024 – Present
IxorManaging DirectorOct 2002 – Present
IxorManaging DirectorSep 2002 – Present
ZyzoInvestorJan 2018 – Jul 2023
SpottInvestorMay 2016 – Jan 2023
- OOlibaManaging DirectorJun 2010 – Nov 2018
- iocoreProject Manager1998 – 2002
- Star InformatiqueProject Manager1993 – 1998
From public career histories · 10 entries
Media & appearances
2- 2podcastVirtual · 13 Mar 2025
Belgian AI founders Davio Larnhout (Superlinear) and Roel Verbeeck (Ixor/Dokapi) explain what AI agents can realistically do today — narrow, workflow-embedded automation — and debate which jobs and sectors (accounting, Big Four consulting) will be disrupted first.
- 3podcastVirtual · 12 Mar 2025
Belgian AI founders Davio Larnout (Superlinear) and Roel Verbeeck (Ixor) separate fact from fiction on AI agents — from digital brand twins and natural-language data access to the coming disruption of Big Four-style knowledge work — plus a detour into cryopreservation and de-extinction.