Salim Aridi

Salim Aridi is based in Brussels and has been Group Chief Operating Officer of Petromin Corporation since July 2026. From October 2020 to June 2026 he was Chief Executive Officer and sub-holding architect of MORO TECH, and he co-founded MORO GLOBAL in July 2019, remaining with it until July 2026.

His earlier career was largely with the Toyota group. He was a global business and IT transformation consultant at Toyota Tsusho Corporation between October 2020 and October 2021, and before that spent from August 2012 to October 2020 as General Manager of Sales and Operations at Toyota Tsusho Systems Europe GmbH. From October 2007 to July 2012 he was a telematics project manager at Toyota Motor Europe.

Aridi began by founding Safety Seen in March 2003, serving as its managing director until December 2007. He studied at the American University of Beirut and at International College.