Thomas Van Eeckhout
Van Eeckhout joined Easi in 2006 and was named co-CEO in 2019 by founder Salvatore Curaba. He has spoken publicly about the company's ownership culture and has contributed to the management book "De Gouden Tip van Ownership" about Easi's employee-shareholder model.
Van Eeckhout oversees the Flemish operations of Easi and shares strategic responsibility for software, cloud, and security services with Jean-François Herremans.
Insights & takeaways
Thomas Van Eeckhout's thinking centers on one deceptively simple idea repeated across every appearance: control does not scale, and letting go of it is the actual job of a leader. He puts it bluntly, "Een organisatie neerzetten, dat betekent vaak ook de controle loslaten. Super belangrijk. Controle schaalt niet goed" 1. This is not abstract management theory for him but a lived diagnosis of why companies stall, since a manager can only truly steer 10 to 30 people directly, which is exactly the size at which many businesses stop growing because the owner won't release the reins 1. He traces this back to his own observation that in companies of 15 to 20 people, the owner is often the biggest brake on growth because ego or the need for control gets in the way 3. The CEO's job, as he defines it repeatedly, is not to answer every question but to create context and structure in which others can succeed 13.
That philosophy of letting go extends into concrete structural choices at Easi: a permanently flat hierarchy where no more than two people separate any employee from the CEO, a co-CEO model he shares with Jean-François Hermans, and an eighteen-year-plus refusal to hire external managers 123. The co-CEO arrangement is not a hedge but a relief valve, an admission "dat niemand alles alleen moet kunnen" and a way to avoid dependency on a single individual 2. He is candid that this only works because neither of them has a big ego and their profiles are complementary, one analytical and internal, the other external and acquisition-focused, a division they arrived at only after first pressuring themselves to mimic each other 1. On refusing outside hires for management, the logic is trust-based: after one failed external hire in 2009 clashed on values, Easi accepted growing more slowly in exchange for preserving the right culture, because "je leert mensen pas echt kennen als het moeilijk wordt" 23.
Ownership and culture are treated as inseparable, and he is insistent on sequencing: culture came first, the shareholding model second, as confirmation of an existing culture rather than its cause 2. Roughly a hundred employees out of Easi's staff have bought in with their own money, a minimum of €25,000, often borrowed from family, with a deliberate sting attached: "Het is geen spaarpot, het is geen spaarrekening. We willen echt dat het een bewuste keuze is" 2. Shares carry no extra privileges, only extra duties, "Ze hebben niet meer rechten, hebben meer plichten dan de andere" 2, and departing employees must sell immediately, since ownership turned out not to increase retention but instead produces something he values just as much: ambassadors who stop complaining at the coffee machine and spread positive behavior instead 2.
His stance on talent and hiring rejects credentialism outright. He describes recruiting Belgium's best pizzaiolo without a relevant diploma and insists that requiring specific degrees eliminates enormous pools of potential in a tight labor market 3. What matters instead is values fit, tested cautiously through staged responsibility: high potentials first coach one junior, then a second, before ever being handed a team, so people discover organically whether they actually want to manage, with a path back if not 12. He frames the ingredients of business success as deliberately unglamorous, stating "Iedereen kan bedrijven overnemen... Maar het integreren is het echte werk" 1, and generalizes this into a wider claim that organization, hard work and the right people matter more than any idea, "Als je die drie zaken hebt... dan kunnen wij lampen verkopen" 3.
Career development is another recurring theme, framed almost as a competitive necessity rather than a nicety. Ambition, in his view, is something candidates are ashamed to admit in interviews but that companies should actively cultivate, and failing to offer people a plan is a competitive risk in itself: "Als wij geen carrièreplan maken, dan zal onze concurrent het tonen" 1. He distinguishes sharply between dreams and plans, "Dat mogen eigenlijk geen dromen zijn, dat moeten plannen zijn," and ties this to his own trajectory, saying he no longer needs to start his own company because he can realize every ambition inside Easi 23. This same logic underlies his surfer metaphor for luck, that positioning and persistence, being first in the water and staying longest, improve your odds of catching the wave even though you can never fully control it 3.
On happiness and performance, he refuses to treat them as a trade-off, insisting instead that they reinforce each other. He names recognition, freedom and trust, transparency, mission and career planning, and personal connection with one's manager as the five needs driving engagement, and argues explicitly for accepting imperfection, "Ik geloof dat het beter is om los te laten, om te aanvaarden dat het soms 80 of 90% zal zijn in plaats van 100%" 1. This same anti-glamour honesty surfaces when he deflates any romantic notion of his own role, "Mensen denken dat dat een glamouruze job is... Dat is gewoon hard werken" 1, and when he describes taking four full weeks of summer holiday without ever being called, evidence that the systems and people around him actually function without his control 1.
Finally, his view of the future is pragmatic rather than hyped. On AI he draws a sharp line between novelty and utility, mocking blanket rollouts with the same skepticism he shows toward touchscreen keyboards, "Niemand gaat toch een mail typen op een touchscreen... 6 miljard mensen doen het vandaag" 1, while still taking the technology seriously as a filter that will remove mediocrity from the market: "Wat voor mij het belangrijkste is, dat is de middelmatigheid gaat eruit. Omdat de middelmatigheid zal geautomatiseerd kunnen worden" 1. His practical response is to implement AI use-case by use-case, in legal, HR and sales, so impact stays measurable rather than symbolic 1. He extends the same anti-hype instinct to career advice generally, favoring effort over shortcuts, "de zekerste weg naar succes is toch de weg van efforts en hard werken en uzelf in vraag stellen" 1, and to youth ambition specifically, arguing that being genuinely excellent at something people need, even as the best plumber in the region, beats chasing crypto or influencer dreams 1. It is advice consistent with everything else he says: less on inspiration, more on structure, patience and letting other people take real ownership of the outcome.
- The founder's decision in 2011 to sell shares to key employees was done pragmatically without expensive consultants, based on common sense, and evolved into a standardized model that is professionalized with every larger transaction.
- Ambitious employees can be retained for decades by aligning their personal ambitions with the company's — Van Eeckhout led acquisition talks at 27 and sees no reason to start his own company because he can realize his dreams within Easi.
- Having two CEOs relativizes the role and reduces pressure: it's an admission that no one has to be able to do everything alone, and prevents the company from depending on a single individual.
- Easi never hires external managers because you only truly get to know people when things get difficult; after a failed external manager hire in 2009 they accept growing slower in exchange for preserving the right values.
- To de-risk promoting salespeople into management, Easi progresses step by step: first coaching one junior, then joining sales management meetings, so people discover whether they enjoy managing before fully committing — and there is always a way back.
- He rejects the model of one sales manager with 25 reports living in Excel: five sales managers each coaching five people produces better guidance, growth and end results, and managers must keep selling themselves (10-15 client meetings per month).
- Culture came before the shares, not the other way around: the ownership model is a confirmation of an existing culture of shared responsibility, successes and difficulties.
- Employee shareholders don't necessarily stay longer, contrary to initial assumptions — so the agreement was changed to require immediate sale of shares upon leaving, keeping ownership with active employees only.
- The biggest effect of employee ownership is having 100 ambassadors who stop complaining at the coffee machine and spread positive behavior, which is as contagious as complaining.
- Shares are never gifted: employees must consciously invest their own money (often borrowing from family) with a 3-year stand-still, because the ownership must hurt a little to be a deliberate commitment, and candidates must score a minimum on company values.
- Shareholders have no extra rights but more duties than other employees; Easi is strict that there is no visible difference between shareholders and non-shareholders.
- Easi has not hired any external managers in 17 years; the entire management team grew from within, which makes leadership behavior something people copy from their mentors.
- The most concrete productivity tip for making promotion: consciously prepare every meeting the evening before — most meetings end with 'we need more data' follow-ups, which kills organizational speed.
- The co-CEO model with Jean-François Hermans works because neither has a big ego and their profiles are complementary (he is analytical/internal, Thomas is external/acquisitions); they explicitly divided roles after initially pressuring themselves to copy each other's strengths.
- A CEO's core job is creating context and structure; control doesn't scale — a manager can directly steer 10-30 people max, which is why many companies stall around 30 employees when the CEO won't let go of control.
- Easi keeps a flat structure: there are never more than two people between any employee and the CEO (team lead, manager, Exco).
- 60-70% of his time goes to future steps — acquisitions, strategy and integrations — because internal growth runs as 'business as usual' without his attention.
- Easi's growth engine started when a director proposed hiring 30-40 people at once before there was work for them; today they hire 100 at a time, knowing that not doing so creates a problem the following year.
- Anyone can buy companies — the real work is integration; every Easi acquisition has a specific rationale (sales strength, installed base, domain maturity or regional access) and always ends in full integration of teams, tooling and branding within 12-24 months.
- Letting acquired companies keep their own tooling gives short-term calm but creates a long-term inefficient organization — he made mistakes on every integration trade-off before learning to embrace the complexity.
- Introducing AI goes far beyond buying Copilot licenses for everyone; Easi works use-case based (legal, HR, sales) so ROI and business impact can be tracked, while the CEO's role is making people curious about the 5-10 year horizon.
- Employee shares at Easi are bought with employees' own money (minimum €25,000), transferred from existing shareholders like founder Salvator — not gifts, bonuses or options — while Exco plus Salvator retain ~70-75% to keep decision-making fast.
- Easi deliberately recruits young graduates because finding 100 seniors in their market is nearly impossible while hiring 100 people out of school is; the trade-off is too-high turnover in the first two years as people choose the employer brand over the actual job.
- Recruitment is data-driven: to hire 100 people they screen ~4,000 CVs, and 80% of offers are accepted when the process is done correctly.
- Leadership potential is tested safely by letting high potentials hire and coach one junior, then a second, before they build a team large enough to justify a management seat; managers are then evaluated on growing the business, the team and their people.
- Job-hopping is a myth caused by employers: high potentials need a proactive 2-3 year career plan with transparent earnings prospects, otherwise a competitor will show them one.
- Five fundamental human needs drive engagement at Easi: recognition, freedom/trust, transparency, mission/career planning, and love (personal connection with your manager) — and happiness must reinforce performance rather than being a trade-off.
- Easi's office culture includes everyone greeting every colleague by hand each morning (10-15 minutes), and candidates demanding fully remote work are filtered out because it signals a different view of what a company means.
- He sees ~10 more years as CEO (until age 50), believing that if he does his job well the company will outgrow his competencies — after which he will serve Easi in any role rather than ever work elsewhere.
- With AI, mediocrity will be automated away — but being genuinely good at something people need (even the best plumber in the region) beats chasing the big idea, crypto or influencer dreams.
- Luck can partly be forced: like a surfer, being first in the water and staying in longest increases your chance of catching a good wave — the same applies to opportunities in business and recruitment.
- The mindset you start with determines outcomes: if he starts a run intending 20km he runs it easily, but intending 5-6km his body quits at km 4-5; the same effect applies to how companies approached the COVID crisis.
- Candidates are often ashamed to admit ambition in job interviews, but a company should actively cultivate ambition since ambitious people who realize their ambitions are almost always positive for the business.
- Requiring specific diplomas eliminates a huge category of candidates and companies miss gigantic potential, especially in a tight labor market; EASI hired Belgium's best pizzaiolo without a relevant degree and he excelled.
- Don't look at the status of where you stand today (it leads to complacency or frustration); look at the evolution — where were we last year, where are we now, where do we want to go — and organize deliberately to achieve it.
- Three ingredients matter more than the innovative idea itself: organization, hard work, and the right people with the right values — with those three you could successfully sell lamps; the idea is only the fourth component.
- After one failed external sales manager hire in 2009 that clashed on values and trust, EASI has for 12 years filled all management positions exclusively through internal promotion.
- In acquisitions you can't talk to every employee, but talking to the founder gives a good read on culture; being consistent, sincere and authentic in the 12 months after the deal is what keeps acquired people on board.
- In companies of 15-20 people the owner is often the biggest brake on growth — the bottleneck — because their ego is too big or they retain too much control; you can't manage many people on the basis of control.
- EASI's executive committee members agreed to step out at age 52, taking a pay cut and selling shares, because if you want people to grow you must eventually step aside yourself.
- A CEO's most important role is creating the context in which people can be happy and successful — not providing an answer to every question, which would show little trust in the organization.
- He wants to be CEO for a maximum of 10 years: telling every 22-year-old joining that they'd have to wait 30 years for his seat offers no perspective.
- Like a football club shields players so they only focus on the next match, EASI removes friction for sales staff — car washing, haircuts at the office, warm meals (paid services) — to compensate for hard work.
Media & appearances
3- 1podcastBen's Mentors · 05 Nov 2025
Easi co-CEO Thomas Van Eeckhout explains how the €150M Belgian IT company sustains 10+ years of growth, 11 consecutive Best Workplace awards and 97% employee satisfaction through employee ownership, decentralized decision-making, hiring 100 young graduates at a time and a deliberate office-first culture.
- 2podcastBlackBird Business Events · 16 Jun 2022
Easi CEO Thomas Van Eeckhout explains how the Belgian IT company became a participative business with 100 employee-shareholders out of 400 staff, why it never hires external managers, and how its co-CEO model and internal-promotion culture drive rapid growth.
- 3podcastConnexi · 05 Apr 2021
EASI co-CEO Thomas Van Eeckhout tells how he went from a failing student with 17 insufficient grades to co-CEO at 34, thanks to founder Salvatore Curaba's trust, and shares his surfer-mindset philosophy, hiring-beyond-diplomas approach and plan to step down from the executive committee at 52.