Yasmin Van De Werf

Yasmin Van De Werf is a co-founder of Poppins & Wayne, a company she started in June 2016 and where she remains based in Antwerp. Between December 2023 and July 2024 she was lab manager of the Immersive Lab at AP Hogeschool Antwerpen.

Before founding Poppins & Wayne, she was a senior copywriter at Linkman from September 2015 to June 2016, and a content consultant and copywriter at GriN bvba from January 2013 to April 2015. In the second half of 2012 she worked as a digital content consultant at Sanoma Media Belgium and as a copywriter at Sancta Media. She was at Design is Dead from December 2007 to July 2011 as a concept designer and copywriter, returning in a senior capacity from January to June 2012. Earlier, she was a freelance journalist and copywriter for Sanoma Magazines from 2004 to 2007, and a crew member at AmuseeVous vzw from 2004 to 2009.

She studied graphic design and illustration at Sint Lucas Antwerpen, obtaining a master's degree in 2004, after completing her secondary education in Latin and Greek at the Koninklijk Lyceum Antwerpen.