Consumer Tech

TLDR

Belgium's consumer tech sector is small but includes globally successful hardware brands like Loop Earplugs and Cowboy.

Overview

Loop Earplugs is Antwerp's standout consumer hardware success story, growing from a Kickstarter campaign to a global brand with millions of units sold. Cowboy is a Brussels-based electric bike company that has built a premium brand across European markets.

Tout Bien Pils represents a newer generation of founder-backed Belgian consumer brands, backed in part by investors from the tech ecosystem including 100IN.