Markov
TLDR
Markov is a Belgian agency offering CMO-as-a-service, providing fractional marketing leadership and execution to companies that need strategic marketing direction without hiring a full-time executive.
Overview
Founded by Nathalie D'haeyere, Markov operates in the fractional leadership space, providing companies with access to senior marketing strategy and execution without the cost and commitment of a full-time CMO hire. This model is particularly relevant for scale-ups and mid-sized companies that have outgrown informal marketing but are not yet ready to invest in a complete marketing department.
Markov handles the strategic layer (positioning, messaging, channel strategy, brand) alongside execution support, acting as an embedded partner rather than a traditional agency with a fixed scope of work.
Key People
- Nathalie D'haeyere - Founder